Sunday, December 31, 2006
any aphrodisiac for shopping?
The most strenuous cerebral exercise i have had after taking the CAT was when i went shopping at a mall. It was an exercise in how to confront complexity and multiplicity of choice while buying clothes (how similar to CAT!). But it would be wrong of me to label the whole visit a waste because it was educative. I learnt practical lessons in sociology and developmental economics. The mall isimilar to malls that infest other parts of the city and country offering nothing unique from architectural beauty to solving buyer's dilemma. I sometimes wonder why do malls serve as an entertainment option. In ahmedabad people make mall visit a picnic, dont they have better things to do like watching classics, listening to music, playing any sport, watching drama, etc. Another shocking aspect was the astronomical prices of the clothes i had gone to buy, it left me wondering whether all this talk of disposable income was glib and superficial. There were more window shoppers and few buyers, typically the ratio would be 10:2. people wont buy because their mall errand was entertainment to them. The full import of what suhel seth said that malls need more revenue footfalls and not footfalls dawned on me. I also found the customer representatives lacking in soft skills, most of them were standing like mannequins, none came to ask me what were my sartorial preferences. I found shopping very boring, it compelled me to ask myself is there any aphrodisiac for shopping? something called shopogra.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment