any aphrodisiac for shopping?

The most strenuous cerebral exercise i have had after taking the CAT was when i went shopping at a mall. It was an exercise in how to confront complexity and multiplicity of choice while buying clothes (how similar to CAT!). But it would be wrong of me to label the whole visit a waste because it was educative. I learnt practical lessons in sociology and developmental economics. The mall isimilar to malls that infest other parts of the city and country offering nothing unique from architectural beauty to solving buyer's dilemma. I sometimes wonder why do malls serve as an entertainment option. In ahmedabad people make mall visit a picnic, dont they have better things to do like watching classics, listening to music, playing any sport, watching drama, etc. Another shocking aspect was the astronomical prices of the clothes i had gone to buy, it left me wondering whether all this talk of disposable income was glib and superficial. There were more window shoppers and few buyers, typically the ratio would be 10:2. people wont buy because their mall errand was entertainment to them. The full import of what suhel seth said that malls need more revenue footfalls and not footfalls dawned on me. I also found the customer representatives lacking in soft skills, most of them were standing like mannequins, none came to ask me what were my sartorial preferences. I found shopping very boring, it compelled me to ask myself is there any aphrodisiac for shopping? something called shopogra.

A gourmet's delight

Its essential to be a deviant. Its essential to find out what value do you provide to your customer. But restaurateurs in Ahmedabad dont seem to take heed of these simple marketing ideas. Customers are also to be blamed equally. Foodies need to enliven gastronomic outings by trying different varities of the different cuisine rather than going to a food joint just to flaunt their wallet power. People have become more conscious of where do they eat because it affects their 'status'. Most restaurants are bereft of anything unique due to technological standardization and less demanding customers. I realized all these thanks to a friend, who prodded me to have dinner with him at a highway side dhaba. I was wee bit apprehensive but assented to accompany him. The dhaba turned out to be, as i had imagined, a typical food joint straight from a bollywood pot boiler. The food was very delicious and I think if Bertram Wooster had eaten it he would have said," I say, Jeeves, have we hired Anatole for an evening." The best revelation, which my friend and I revelled in, was the quintessential tandoori roti. The sabji's were in true sense 'punjabi sabji'. The creamy kheer at the end of dinner was the icing on cake. All in all, we had a whale of a time and also realized you dont need to have deep pockets to enjoy life just the lust for life will do. Thank you Abhishek.