Thursday, January 10, 2008

It is not about the Car



When Ratan Tata unveiled 'Nano', the much talked about 1 lac car, it was a leap of faith for a nation which is a dumping ground for foreign automobile giants. It heralds India and Tata,of course,on the world map as a pioneer in innovative and frugal engineering. Today, when people are concerned over global warming and rising Co2 emissions, Tata has shown that it is possible to make a compact car which is cheap,less polluting and gives good mileage to boot. When four years back Tata announced the car project, almost all automobile companies scoffed at the idea of a $2500 car. Except for Renault, all auto giants said it is impossible to manufacture such a car. Amidst such criticisms Ratan Tata held is ground,and doggedly pursued the idea of a Rs. 1 lac car to fruition. A generally media shy and reticent Tata said, 'It was one man's dream'. By unveiling the car Tata has also, unwittingly, unveiled some of the facets of his personality and the kind of life he has lived. That is why : It is not about making billions but also about fulfilling billion aspirations; It is not about resting on past laurels but breaking new grounds and transcending boundaries; ; It is not about the Car, but about one man who said, with tremendous courage of conviction, it is 'Possible'.
Because 'A promise is a promise'.