
" Running a business is like spinning a top. One has to constantly spin the top to prevent it from wobbling. The same rings true of running a business"
- Sumantra Goshal in 'lessons in excellence' on
cnbc tv-18
Such a simple yet profound analogy between spinning a top and running a business could only be drawn by one of the greatest management gurus of the 20th century, Dr. Sumantra Ghoshal(1948-2004). It is sheer misfortune to the world of business that Dr Ghoshal left his life unfinished. In an era where business schools are churning out assembly line management graduates and book publishers making management gurus out of naive lecturers, Dr. Ghoshal distinguished himself as not only a management theorist but also a pragmatist and ethicist. The story of his ascent in the world of management education should make a good reading for management students.
Born in a middle class family in Kolkatta, he graduated with a major in physics from Delhi university and Indian Institute of Social Welfare and Business Management. Later, he joined Indian oil corporation and rose through the management ranks. He went to the U.S.A. as a Fulbright scholar in 1981. His extraordinary intellectual appetite was noticed when he produced two Phd. dissertations one at Harvard Business School and another at MIT simultaneously. He pursued consulting and teaching career at European B-schools. The impact of his work and expertise, which was availed by European companies, led the THE ECONOMIST to hail him 'Euro-guru'.
An eloquent debater and mesmerizing raconteur, he enthralled the audience wherever he lectured. In the last phase of his life he was engrossed in the raging debate of increasing power of corporations and related ethical issues. He argued that corporations across the world are gaining importance and legitimacy on people's life, earlier such power was the preserve of religion and monarchs. This called for more ethical approach by corporations towards various stake holders, which he said, was almost lacking in the corporations. It would be grave injustice to Dr Ghoshal if we were to label his stance as mere rhetoric post enron scandal. Infact it was a concern of a futurist-historian. Its surprising and shocking that Indian students are scarce aware of man who made a profound impact on the palimpsest of business education. May God bless Dr Ghoshal wherever he is.